Brand & press kit

Our name and logo, and how to use them.

Logos, colours, fonts, facts and screenshots for anyone writing about Sutra Stack or showing our logo beside their own.

Download the brand kit (ZIP) Email us

01— About Sutra Stack

Who we are, ready to paste.

Use these as they are, or shorten them. Please don’t add claims we haven’t made — numbers, customers or awards.

In one line

Sutra Stack is a cloud hotel management system for homestays, boutique hotels and hotel groups in India, built by hoteliers in the Himalayas.

In a paragraph

Sutra Stack is a cloud hotel management system (PMS) for homestays, boutique hotels and hotel groups in India. The front desk, bookings, GST billing, a channel manager for MakeMyTrip, Goibibo and 100+ more booking sites, and a booking engine for direct bookings all work from one login, on a laptop or a phone. It was started in 2024 by people who have run hotels and lived in them. Sutra Stack is incubated at IIT Mandi Catalyst, funded by DST, Government of India, and recognised by DPIIT. Sutra Stack Private Limited is registered in Himachal Pradesh, India.

02— Quick facts

The short version.

Started: 2024
First hotel live: April 2026
Built for: Properties from 1 room to 300+ rooms
Booking sites: MakeMyTrip, Goibibo and 100+ more
Backed by: IIT Mandi Catalyst · DST, Government of India · DPIIT-recognised
Registered in: Himachal Pradesh, India

03— Logo

Sutra, Stack.

SVG for anything on a screen or sent to a printer; PNG (transparent background) where SVG isn’t accepted. Pick the version drawn for your background.

Logo

The first choice, on white or light backgrounds.

SVG PNG

Logo, for dark backgrounds

On dark or photographic backgrounds, over a plain, dark area.

SVG PNG

Logo with the S mark

Where people should recognise us at a glance: partner pages, slides, event screens.

SVG PNG

Logo with the S mark, for dark backgrounds

The same, on dark backgrounds.

SVG PNG

One colour, dark

Where only one ink is available: print, stamps, engraving.

SVG PNG

One colour, white

The one-colour logo on dark backgrounds.

SVG PNG

The S mark

For square spaces: app icons, social media profile pictures, a partner list that only takes squares. Where there is room for the name, use a logo instead.

SVG PNG 512 PNG 1024

04— Logo rules

Room to breathe, and nothing added.

Clear space

Leave empty space around the logo at least as tall as the S in Sutra, on every side — more is better. Next to another company’s logo, give the two the same visual weight, with that space between them.

Smallest size

80 px · 20 mm

16 px

Below 80 px wide on a screen (20 mm in print) the italic Stack gets too thin to read. Below that, use the S mark, never smaller than 16 px.

Please don’t

Don’t stretch or squash it.

Don’t change its colours.

Don’t add shadows, outlines or glows.

Don’t tilt or rotate it.

Don’t put it on a busy background.

Use only the files on this page. Don’t retype the name in our font, redraw the logo, or use an older Sutra Stack logo you may find online.

05— Colours

Midnight and Rust, mostly.

Midnight for words, Rust for the one thing that should stand out. Apricot takes Rust’s place on dark backgrounds.

Midnight
#0B1020 · RGB 11, 16, 32
Text, and dark backgrounds. "Sutra" in the logo. 18.9 : 1 on white.
Rust
#B8480C · RGB 184, 72, 12
"Stack" in the logo, links and highlights. 5.3 : 1 on white, safe for text.
Apricot
#E8A479 · RGB 232, 164, 121
"Stack" on dark backgrounds. Use on Midnight only (9.0 : 1), never on white.
Cream
#F6F1EB · RGB 246, 241, 235
Soft backgrounds for sections and cards.
Ember
#E07B39 · RGB 224, 123, 57
Only the top of the S mark’s gradient, which runs Ember to Rust. Not for text.
White
#FFFFFF · RGB 255, 255, 255
Backgrounds, and "Sutra" on dark backgrounds.

06— Fonts

Two typefaces.

Both are open-source (SIL Open Font License) and on Google Fonts. The logo is drawn from Fraunces, but it is a drawing — use the logo files, not typed text.

AaAa

Fraunces

Headings, quotes and the logo. Regular for most words; Italic Light for the few that carry the meaning.

Fraunces on Google Fonts ↗

AaAa

Inter

Body text, buttons and labels. Small labels go in capitals with wide letter spacing.

Inter on Google Fonts ↗

07— Our name

Two words, two capitals.

Sutra Stack

SutraStack(not this)
Sutrastack(not this)
Sutra stack(not this)
Sutra-Stack(not this)

Write Sutra Stack: two words, a capital S on each. The company is Sutra Stack Private Limited.

In the logo the two words sit close together, with Stack in italics. That is how the logo is drawn, not how the name is spelled — in a sentence, keep the space.

A headline set entirely in capitals can write SUTRA STACK, still as two words.

08— Product screenshots

The real product, a demo hotel.

Taken from Sutra Stack running on a demo hotel. Every guest, booking and amount on them is made up. Please don’t crop out parts to suggest a feature we don’t have.

The Sutra Stack booking chart: rooms down the side, a week across the top, and each booking a bar with the guest’s name. — Booking chartPNG

Sutra Stack on a phone: the front desk, with today’s arrivals and a check-in button for each. — Front desk on a phonePNG

09— For hotels on Sutra Stack

Powered by Sutra Stack.

If your hotel runs on Sutra Stack, you’re welcome to put this badge on your website — in the footer, or beside your Book Now button.

SVG PNG

Paste into your website

<a href="https://sutrastack.com/?utm_source=hotel-website&utm_medium=referral&utm_campaign=powered-by-badge" target="_blank" rel="noopener">
  <img src="https://sutrastack.com/brand-assets/powered-by-sutra-stack.svg" alt="Powered by Sutra Stack" width="148" height="48">
</a>

10— Contact

Writing about us, or need another format?

Press, partnerships, or a use of our logo these rules don’t cover — write to us and a person will answer.

[email protected]+91 93174 36614

Using our name or logo should not suggest that Sutra Stack sponsors or endorses your product or event, unless we have agreed that with you in writing.