Feature · Channel manager
The hotel channel manager for Indian OTAs.
Real-time two-way sync with Booking.com, MakeMyTrip, Goibibo, Agoda, and Expedia. One rate plan, one source of truth — no more midnight logins, no more double-bookings, no more five-tab reconciliation on Monday morning.
— The OTA tax
Why OTA management is the single biggest headache in hospitality.
01
The midnight double-booking.
Booking.com pings at 11 PM. You log into MakeMyTrip to block the room. You forget Goibibo. Monday morning, a double-booking — and a conversation with a guest you never wanted to have. A channel manager isn't a luxury, it's the oxygen of a hotel on more than one OTA.
02
Rate parity nobody can enforce.
You set a BAR on Booking.com and forget the same update on MakeMyTrip. A guest calls, tells you Goibibo is ₹300 cheaper, and asks for a refund. Multiply that by every rate change this quarter. Rate parity is a job — not a promise.
03
Five logins, five dashboards, zero sanity.
Each OTA has its own extranet, its own reconciliation, its own payout cycle, its own email thread. Your front desk ends up running the hotel out of a browser with twelve tabs open — and nobody has a single view of what actually sold this week.
— How SutraStack fits
One control room. Every OTA.
01
Two-way sync.
Rates and inventory push out in real time. Reservations pull in and auto-create in your PMS. No manual copying, no overnight batch jobs, no reconciliation spreadsheets.
02
Per-channel markups.
Markup Booking.com by 5%, markdown Goibibo for a festive push, lock MakeMyTrip to BAR. Priority-ordered rules decide which markup wins when two collide.
03
Room & rate-plan mapping.
Your "Deluxe Room" maps to "Standard Double" on Booking.com, "Premium" on MakeMyTrip, "Classic" on Goibibo. OpenTravel codes wire it up once — after that, it just runs.
04
Normal vs Force sync modes.
Normal mode preserves per-day overrides so a weekend rate you set manually survives the next base-rate push. Force mode resets everything — use it when you are onboarding a new OTA or cleaning up after a bad week.
05
Circuit breaker auto-suspend.
When an OTA adapter starts throwing errors repeatedly, SutraStack auto-suspends it instead of cascading the failure. Your front desk isn't paged at 2 AM because Agoda's API is flaky — the system degrades gracefully and retries on its own.
06
Financial fields, tracked.
Subtotal, tax, OTA fee, net payout, payment model (merchant / commission / prepaid) captured on every OTA reservation. Month-end reconciliation becomes a report, not a forensic exercise.
— Why Indian hoteliers choose SutraStack as their channel manager
Built-in, not bolted-on.
01
One product, no add-on licence.
The channel manager is included. No separate contract, no per-channel pricing, no "enterprise tier" unlock. If you have a SutraStack subscription, you have the channel manager.
02
India-first OTA coverage.
MakeMyTrip and Goibibo are first-class adapters, not international afterthoughts. Indian tax fields (CGST/SGST/IGST), Indian payment models, and Indian-rupee payouts work from day one — not after a support ticket.
03
Audit trail, enforced.
Every rate push, every inventory change, every OTA reservation — logged at the database layer with before-and-after state. When your accountant asks why the Goibibo payout looks off, you have an answer in two clicks.
— Questions, answered
What hoteliers actually ask.
Booking.com, MakeMyTrip, Goibibo, Agoda, and Expedia today, with more Indian and regional OTAs on the roadmap. The pluggable adapter architecture means adding a new OTA does not require rewriting the rest of the system.
Real two-way sync. Rates and inventory are pushed out in real time; reservations, modifications, and cancellations are pulled in automatically and mapped to your PMS. No manual imports.
Inventory is centralised in SutraStack. When a room sells on Booking.com, the channel manager updates availability on MakeMyTrip, Goibibo, Agoda, and Expedia within seconds. Soft inventory locks during checkout close the last-mile race window.
Yes. Each channel supports its own markup, markdown, or BAR-locked rule, with priority ordering to resolve conflicts. Parity can be enforced globally, per channel, or per rate plan.
The channel manager is part of the SutraStack subscription, which includes the full PMS. It is not sold as a standalone product — the tight integration with inventory, rate plans, and the folio is what prevents the double-bookings a standalone channel manager cannot.
— Ready to see it?
Let's map it to your property.
Fifteen minutes, your floor plan, your real rates. A walkthrough of how SutraStack fits your operation — no credit card, no sales pitch.
Request a Demo→