About us

Built in the Himalayas, for hoteliers across the world.

The SutraStack team at IIT Mandi Catalyst.

— The story

It started in a lobby.

Every small hotel in India has the same story. A thick register at the front desk. Rate sheets taped to the wall. A WhatsApp group that somehow became the booking system. We saw this firsthand — not from a boardroom, but from hotel lobbies across Himachal Pradesh and Uttarakhand.

The global hotel-tech industry is worth billions, yet the average budget hotel in India still runs on pen and paper. The few software options available were either too expensive, too complex, or built for chains — not for the 50,000 independent properties that make up the soul of Indian hospitality.

— The question

“What if hotel software was as easy as the apps we already use every day?”
The founding question · 2024

Backed by a grant from the Department of Science & Technology and incubated at IIT Mandi Catalyst, we set out to build the PMS India's hospitality industry deserves — modern, affordable, and learnable in an afternoon.

That's still the brief. Every line of code, every release, every conversation with a hotelier — measured against it.

— Our values

What we believe, to the core.

  • 01

    Solve real problems

    Every feature exists because a hotelier asked for it. No bloat. No vanity shelves. If a feature doesn’t earn its place, it gets cut.

  • 02

    Built with empathy

    Months in hotel lobbies across Himachal and Uttarakhand before a line of code was written. We watched the register get lost. We know why.

  • 03

    Speed matters

    Check-in should take thirty seconds, not five minutes. We obsess over every interaction — because a slow screen is a guest kept waiting.

  • 04

    Accessible to all

    Whether you run three rooms in the hills or three hundred across a chain, the same software works, at a fair price. No enterprise tax.

A property running SutraStack — the institutions that back it.

Institutional support

Backed by institutions that don't back gimmicks.

  • 01

    IIT Mandi Catalyst

    Indian Institute of Technology, Mandi

    Incubated at one of India’s premier tech incubators, in the Himalayas. Access to world-class research, mentorship, and technical resources.

  • 02

    DST — TBI Grant

    Government of India

    Funded by the Department of Science & Technology through the Technology Business Incubator programme — supporting tech startups solving real industry problems.

  • 03

    Sharda University

    Innovation Centre

    Incubated at the Sharda Innovation Centre, with direct access to hospitality-industry partners and research resources.

  • 04

    Startup India

    DPIIT · Government of India

    Registered under the Department for Promotion of Industry and Internal Trade. Building with institutional trust and accountability.

Want to see it in action?

More bookings. Less paperwork. A real walkthrough of your property on a real screen — no credit card, no sales pitch.

Request a Demo